Scotsman Stickers reproduced

If you're a Stude geek, you probably already know about the Scotsman, Studebaker's bare-bones line of cars and trucks that were probably the brightest light in the stable during the dark years of 1957-1958, and the success of which was the impetus for the cut-down Lark of 1959. Scotsmans were notable for their lack of frills of any kind - no trim, no patterned upholstery, no carpet, little chrome - so austere that they came with only a driver's arm rest and sun visor! But they also came with an almost absurdly low price and as a result were a sales success, helping keep the doors of S-P open until Harold Churchill's Lark could breathe new life into the company. Scotsman cars were produced in '57 & '58; Scotsman pickup trucks from '57 to '59.

Scotsman pickups were so stripped down, in fact, that even the Studebaker nameplate that usually adorned the hood of the truck was deleted in favor of a decal, possibly the first such use of adhesive graphics on production automobiles. These decals were, given the limits of 1950s technology, understandably fragile and have not weathered the years well on surviving trucks - especially given the harsh use and environments trucks are generally subjected to. The decals have been unavailable for years.

Henry Votel, a Studebaker Drivers Club member, took it upon himself to research and reproduce these decals, both for the hood and the cab sides. They've been lovingly re-created using the best surviving originals as guides, even down to the slightly non-symmetrical shapes and hand-drawn nature of the graphics.

Henry has put a post on the SDC Forum detailing all the information he uncovered during the project - you can read it all here. If you have a Scotsman pickup and are interested in obtaining a set of these decals, you can contact Henry at:

Henry Votel
6015 190th Street N
Forest Lake, MN 55025
651-426-1610 

Cost at the time of this posting is $45 per set plus shipping in the US. The SDC Forum post referenced above also contains Henry's email address if you'd like to shoot him a note. As the folks on Hee-Haw used to say, "Saaaaa-LUTE!"