More Than They Promised... a very good read.

For Christmas, my wife got me Thomas Bonsall's "More Than They Promised: The Studebaker Story". I just finished reading it, and I enjoyed it very much.

Bonsall is a very thorough historian, combing through old company documents, accounts by contemporaries, and all sorts of auto-related lit to piece together the life and death of the Studebaker corporation. There's also a nice chapter on the post-Studebaker Avanti, and an analysis of why that effort was so successful for so long, only to join its predecessor on the dustheap of failed companies.

Check it out if you really want to find out more about the company and the men who built and ran it. (One note: if you never liked James Nance and placed the blame for the demise of Packard and, consequently, Studebaker at his feet - prepare to hear another side of the story!)

Check out more at this link.